The Amazing History Of London’s Most Enduring Logo
The rise in property prices in the area since then has been steep. [After 1993] average prime residential prices increased by 263 per cent before the 2008 peak, says Barnes. This compares with 231 per cent for Wapping across the river, which lacked the vibrancy created by the mix of uses at Butlers Wharf. Setting up a restaurant in an unlikely location can sometimes be an expression of shrewdness, as well as courage. Big infrastructure projects such as Crossrail, or Tube extensions, can alert canny developers and restaurateurs to early opportunities. Daniel Jones Zucca, in Bermondsey Sam Harris opened his modern trattoria Zucca in 2010 in a quiet spot at the lower end of Bermondsey Street. Soon, the street was abuzz: Jose Pizarro opened his tapas bar in 2011, and White Cube Gallery followed in the same year. When I moved [to SE1] there was hardly anyone around, says Harris. Even four, five years ago it was such a different area. Crucially, he spotted that the Zucca site would have strategic advantages. Its accessible to the City, 10 minutes in a taxi, its two minutes to the river, and I was aware of all the regeneration around the Shard and London Bridge station . . . I couldnt figure out why there wasnt a really good hub of eating around here. Harris decided to open with the calculation that lunch trade would be prepared to hop in a taxi to reach him, and even now, with the property boom in the area, locals are outnumbered at the restaurants tables. An old estate agent friend of mine used to joke that Zucca had added 20-30 [a week] to rents, says Harris. Average residential property values in Bermondsey Street have risen 79 per cent since 2003, according to Knight Frank.
Banks” starring Tom Hanks. LONDON U.K. based indie producer Alison Owen, whose resume boasts Saving Mr. Banks and Jane Eyre, will give this year’s industry keynote address during the BFI London Film Festival. our editor recommends U.K.’s Curzon Inks Deal With British Telecom’s Digital Platform BT TV Owen, the managing director of Ruby Film and Television, will use her keynote to examine whether cinema is under threat thanks to fierce competition from games and online, and will explore what in her view makes the form of the two-hour movie experience so unique. STORY: British Film Institute VOD Service to Include Day-and-Date Releases She will follow previous industry keynote names that to date have included Harvey Weinstein, James Schamus and Ken Loach at the festival. Other industry events include the return of the Cross-Media Forum, run in partnership with Power to the Pixel, the Film London Production Finance Market (PFM), and project development scheme Think-Shoot-Distribute. And Oscar and BAFTA winning actor Colin Firth will lend starpower to an industry panel discussion entitled “Focus on Sustainability” to look at what the British industry can do to grow. Other events include “A Piracy & Distribution Workshop: FindAnyFilm.com,” in which the Industry Trust for IP Awareness and industry professionals will discuss piracy. The festival runs Oct. 9-20 and closes with Saving Mr. Banks, starring Tom Hanks.
BFI London Film Festival Outlines Major Industry Events
It couldn’t quite squeeze in. And attempts to ditch the Roundel to accommodate the Underground’s longer new name proved wildly unpopular. When it was clear that the symbol itself could not be abandoned, the abbreviation L.P.T.B. was crammed into the Roundel’s topmost semi-circles, and a thick line was added to the inside of the ring to visually counterbalance the extra weight of the letters. Even this solution, though, didn’t last. In what Lawrence refers to as a “unique and interesting example of an organization changing its outward facing name just to suit an iconic symbol,” the L.P.T.B. eventually renamed itself to London Transport. What makes the London Underground Roundel so unique amongst logos? “It is one very few symbols in the world that represents a city, a place, a transportation network, and an experience of place, all at the same time,” Lawrence tells Co.Design. “People associate the Roundel with their time in London, and from that cultural association, it has moved into an entire network of counterculture uses and appropriations.” In fact, the Roundel has made the leap from train platforms to fashion labels, record covers, club fliers, beer labels, and more. Even better? The Roundel stays classy and elegant no matter where it goes, with none of the implied hokeyness of similar symbols like, say, the “I (Heart) N.Y.” slogan. To Lawrence, the London Underground Roundel is proof that iconic design needs time to evolve. “You can’t create a brand as perfect as this by sitting down with an iPad and trying to create it,” he says. “This sort of design is a synthesis of happenstance and determination.